Checking Campaign: Purpose to promote checking account benefits. Target new accounts and encourage and educate savings account holders to add checking. This campaign was originally for one branch to promote these services. It was well received and all seven branches participated.
Checking campaign display ad.
Checking campaign flyer. Also included in new member packets.
Checking campaign poster. Displayed in all lobbies.
Checking campaign display ad.
Product & Services Campaign: Purpose to promote products & services of new branch. Target new members.
Product & services campaign display ad with tie-in to insert.
Product & services campaign newspaper insert. Ran 10,000 inserts for weekly newspaper. Overrun of inserts used internally as flyer and in new member packets.
Product & services campaign movie theater ad.
Welcome and product & services flyer mailed to new members who opened accounts through CUDL.