1% Cash Back Campaign: Part 1 of 3
1% Cash Back campaign - Part 1 of 3 installments. Creative director and graphic designer for design and layout of annual campaign that has three installments and runs 6 consecutive months. Graphic updated every other month to give members a fresh approach. Presented client with five designs and concepts and this was the winning concept. Collateral included: Posters, table tent, display ad, posters, web banners, jumbo postcard, buck slip, statement stuffer, digital art for eStatements, eBlast, theater display ads and social media channels.