1% Cash Back campaign -Part 2 of 3 installments.
Creative director and graphic designer for design and layout of annual campaign that has three installments and runs 6 consecutive months. Graphic updated every other month to give members a fresh approach.
Although imagery and content changed, the music theme continued throughout the campaign.
Deliverables included: Posters, table tent, display ad, web banners, jumbo postcard, buck slip, statement stuffer, digital art for eStatements, eBlast, theater display ads and social media channels.
1% Cash Back Campaign: Jumbo postcard - front
1% Cash Back Campaign: Jumbo postcard - back
1% Cash Back Campaign: Display ad
1% Cash Back Campaign: Online Banking Banner ad
1% Cash Back Campaign: Banner ad
1% Cash Back Campaign: Buck Slip / Insert
1% Cash Back Campaign: Statement Insert and eStatement Banner ad
1% Cash Back Campaign: Display for social media outlets and internally displayed in lobby and on website.
1% Cash Back Campaign: Ad displayed at local theaters and digital lobby display.
1% Cash Back Campaign: Table tent displayed in lobby and at work stations.
1% Cash Back Campaign: eBlast artwork
1% Cash Back Campaign: Poster displayed in lobby and at teller stations.