Creative director and graphic designer for Home Equity Campaign.
Presented client with three designs and this was the winner concept. Important that campaign wasn't limiting specific home improvement projects. They wanted to convey that it was a home equity line of credit by using an easy to read image.
Colors are consistent with HNCU brand.
Colors are consistent with HNCU brand.
Deliverables included: Posters, web banner, jumbo postcard, statement insert, digital art, and billboard.
Home Equity Campaign: Jumbo Postcard - front
Home Equity Campaign: Jumbo Postcard - back
Home Equity Campaign: Poster displayed in lobby.
Home Equity Campaign: Statement Insert
Home Equity Campaign: Banner Ad
Home Equity Campaign: Digital Billboard