Creative director and graphic designer for HELOC Campaign.
Presented client with three designs and this was the winner concept. Modified stock artwork for a custom image by incorporating currency into art. Also created custom vector artwork used throughout campaign pieces.
Deliverables included: Posters, web banner, jumbo postcard, statement insert and digital art.
HELOC Campaign: Jumbo postcard - front
HELOC Campaign: Jumbo postcard - back
HELOC Campaign: Poster displayed in lobby.
HELOC Campaign: Banner Ad
HELOC Campaign: Digital Flyer displayed at teller stations and website.
HELOC Campaign: Statement Insert